Who Do You Trust?

I just bought Trust Agents, @chrisbrogan's new book about earning trust on the web. Here's the link: http://bit.ly/buy-ta I love the concept because there is so much misinformation on the internet and how do you determine which is reliable?

Chris Brogan's daily blogs offer excellent advice on cultivating and maintaining professional relationships, as well as tips on using the latest social media. Having read and followed them for quite some time, I am looking forward to mining his savvy information even further.

In our own relationships, whether they are personal, professional or political(!), being able to trust someone is incredibly important. So the question is, who do you trust? And how do you determine who is trustworthy?